Some industrial manufacturers get "IT"...

In January we shared the results of an Information Week survey of IT professionals, which disclosed that less than 10% of them said they thought their companies were excellent at using IT to drive innovation or revenue. We observed at the time how top management's directive to the IT discipline has continued to be bottom line internal cost cutting, versus top line revenue growth -- a curious situation, given the fact that according to Global Spec, 74% of manufacturers are reporting that customer acquisition or lead generation is their primary goal.

Now comes this revelation, again from Information Week, based on a new survey of nearly 10,000 IT professionals: Asked to rank the top seven most important attributes of their jobs, only 22% said "my work is important to the company's success." The report went on to observe that most IT people nowadays feel beaten down by cost cutting and left out of company strategy.

We've worked with some very creative IT professionals who understand what business they are in. IT should not be in the business of perpetually tinkering behind firewalls. IT should be integral to the marketing process, vital to making an enterprise and its people more relevant and engaged in the marketplace.

jb
www.centrifuge-now.com