I am not a Trekkie, though I suspect my wife of 32 years is one, because on these cold Chicago evenings I find myself on the couch with her, watching reruns of first season Star Trek TNG. That’s “The Next Generation”, not to be confused with subsequent lesser editions, or so my wife claims. These early episodes of TNG we’re watching are not good yet, she tells me. They lack story development and the production quality is uneven. I understand her complaint, but am more interested in how this eventually renowned series evolved so quickly to find its identity by the end of the first season.
My wife is watching a space adventure. I’m watching a lesson in organizational change.
The characters are stereotypically rendered in the beginning, but within a span of weeks, the roles and relationships become distinctive, and when the team gather’s on the starship’s bridge at the end of every episode, captain Jean-Luc Picard clearly is the respected leader of this Enterprise. Internally aligned by an understanding of core capabilities, communicated values and a challenging mission statement, this is a company ready to “engage” the future.
Talk about building brand identity.
These guys did it to a factor of warp 10.
JB
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