We are looking for a few good B2B leaders

You are out there somewhere. B2B leaders. You can see the greater potential of your organizations, because you can see beyond the features and benefits of your products to the deeper problems and aspirations of your customers. Or at least, you are determined to find out.

This weekend, you have been thinking about how to align your underachieving organizations into up-and-coming companies, and there’s a chance you will succeed in leading this transformation, because you understand the roles of insight and communication, you can discern enterprise from entropy, brand transparency from brand identity, and you will not sacrifice collective progress for individual preservation.

Happily, you are surrounded by a world of B2B non-leaders.

B2B non-leaders have you outnumbered by a preposterous percentage. They occupy the C-level offices of your weakest competitors and on this fine Sunday morning, these non-leaders are not thinking about organizational alignment, mission and message, greater value delivery or something called brand identity.

B2B non-leaders were never prepared for this - an economy that separates go-with-the-flow non-leaders from B2B leaders who get it.

In the months ahead, non-leaders in your marketplace will continue to exercise indecision on the most vital of issues. Uncomfortable in matters of vision, mission and message, and with a shallow understanding of their organizations' greater value potential, they will remain intolerant of the vagaries of “insight” and “communication” and organizational behavior. They will continue to read the tea leaves of recovery and find no confidence or courage there. They will dig deeper into their fox holes even as the marketplace shifts miles away from them.

And in the coming year, as sure as the sun will set on this fine Sunday, with a little branding and marketing help your company will make their organizations obsolete.

Free enterprise. Let it be.

Our firm is looking for a few good B2B leaders.
So is America.

jb