Has your company entered the summer recess-ion?

For many B2B companies, summer is a slower, even less decisive time of year. You may already be witnessing this perennial indecision in-action at your company.

Notice especially, how the sense of urgency is waning, as plans for competitive recovery are somehow being set aside. Like the many would-be leaders in congress, the C-level suites across B2B America are packing it in and packing up, eager to take the low road into a summer vacation state of mind.

What else explains such an exodus from leadership?

How about the fact that very few B2B top executives understand the transformational power of strategic marketing and branding. This is the real reason why so many potentially great companies will use the summer slowdown to snatch mediocrity from the jaws of success. They do not know how to break through the barriers they face: Including an absence of value recognition (your prospects don’t recognize the value you bring); organizational entropy (marketing indecision is preventing business momentum); and weak market insights (guessing only keeps your marketing in the dark).

Survival of the fittest. Bring it on. This summer, only a few B2B leaders will be keeping watch to make sure that their marketing and branding strategies break through the barriers to their companies’ greatness.

These are the kind of leaders and companies our firm loves to work with. As for the rest, see you in September.

jb