We reach the age of reason at age seven and from there on apparently, we need to train our brains to delay dementia. I take this to be the message of the banner ad on my Linked in home page. Philips is the sponsor of the ad, and since my business partner and I once did some cool web work for them, I don't doubt the veracity of the ad. Moreover, I am convinced there is a message here for all business leaders.
Putting an organization together is like reaching the age of reason: Here you are in the world, now what? You've got all your brains, what are you going to do with them?
Somewhere along the way, if we are lucky, as individuals we discover what we are really good at, passionate about and can be successful doing. But when you are an organization trying to become a successful company, then you are many brains, brains that have matured beyond the age of reason to find their own way, brains that have formed their own beliefs and opinions, and your vision is not really theirs.
It's easy to see how disoriented an organization can be when it needs to become a company, but is not guided by a clear understanding of its value potential, vision and mission. The Philips ad is right, inasmuch as business leadership goes.
An organization without a unifying brand identity faces early dementia.
jb
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