In 2008, minorities were about one-third of the U.S. population. By 2042, they will be the majority. The business world will be the first to understand the opportunity here, as informed business leaders and their HR departments build their own internal diversities to come into alignment with their sales and market share ambitions.
Meanwhile, as demographics in America and the world change, so must America's high schools and colleges, if they are to remain relevant; not because diversity is the ethical or legislated way forward, but because diversity makes better business sense: Between 1990 and 2007, minority group market share and purchasing power doubled and in some sectors tripled. By 2012, minority purchasing power is predicted to increase by another 30%.
Soon, marketing realities will force the leaving-behind of negative connotations associated with the word "diversity." Which is to say, for some, diversity means uncertainty and discomfort over progressive changes in our schools and places of work, and for now this viewpoint can only see color; while for the rest of us, diversity will mean that we have seen the light.
jb
www.centrifuge-now.com
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