America's 21st century industrial manufacturing revolution will not be born out of new technology, balanced trade, or less government intrusion alone. It will come from new leaders having new wisdom regarding the interdependent disciplines of branding, marketing and organizational change.
Looking back on 20th century industrial manufacturing, technology was a big driver, but it's been the many generations of MBA managers that have driven our businesses. These managers have helped organize, direct and control a range of organizational activities including engineering, manufacturing, and sales – all guided by the go-to-market principles known as the 4P's (product, price, place, promotion).
Looking ahead, America's industrial base will not be built by managers alone, but by industrial leaders who will pick up where generations of managers have left off. Here is how they will lead the 21st century American industrial revolution:
1. The successful industrial manufacturer will build an internal brand identity.
2. Brand identity development will forge internal alignment on value definition.
3. Alignment on value definition will enable strategic, efficient, full value delivery.
4. Full value delivery to the marketplace will bring full external value recognition.
5. Value definition and value recognition will build a winning industrial manufacturer.
And a winning industrial manufacturing base will make for a stronger America.
jb
www.centrifuge-now.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment