A recent Frost and Sullivan study unabashedly promotes Global Spec, having concluded that industrial "end users" nowadays no longer prefer to use keyword searches or visit industrial manufacturing websites. That behavior is so 2005.
According to F&S, if you are an industrial engineer looking for the right component for your next machine design, all you need to do now is visit Global Spec. There, you will find all kinds of online information to study, making your specification of the right component, from the right manufacturer, a piece of cake.
Is this the state of design engineering in America? Do we no longer have the time to truly collaborate, to establish trust-driven, up-close-and-personal what-if discussions between manufacturers and their technology suppliers? Maybe we don't need to, if all we are searching for is a commodity component to fit our commodity specification. But what if you need a new idea from a true technology partner, someone who can help you innovate and grow?
America's industrial leaders know that the innovation process cannot be abdicated to virtual conversations, held within virtual chat rooms, held within virtual trade show booths, held within an online industrial directory.
At some point, the buying-selling relationship becomes personal to become real. Until this happens, the online buying and selling process is a quest for line card "product solutions" based on SPECulation.
jb
www.centrifuge-now.com
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