As B2B companies get ready for “the recovery” they are finding out just how deeply and dangerously lean they have made themselves after so much cutting. If survival is the only revenge your company can have on its competitors, then it’s hard to argue there is a smarter way.
But what if you are a company that has a genuine business advantage and you were to take this time to face your marketplace, raise your identity, your voice and your message of greater value, while others languish indecisively?
The greater tragedy of this recession will be that so many B2B companies will have cut off their noses despite their faces, and learned nothing from it.
JB
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