Life can be especially hard on companies that do not have the means to sort mission critical problems from the problems of this day, this month or this year, versus the problems that can set them off course for years to come. Or worse.
Once again my wife and I are on the couch watching Star Trek TNG reruns. This time captain Jean-Luc Picard and crew are entering an energy-draining asteroid field, big problems and little problems coming at us on-screen. You can bet we are about to deflect some of these smaller problems and take real care not to collide with the bigger ones.
But managing our own problems is not the mission of the Enterprise.
Today, we are going to make an important discovery about our marketplace, adjust, stay on course and come out stronger. Marketing leadership isn't going to let the Enterprise run aground or worse, idle about forever in this asteroid field thinking this is our mission.
This Enterprise has the reference points it needs to come out of these hard times, having maintained the strong sense of identity every B2B company needs.
JB
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Live long and prosper my friend.
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